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Don’t Overlook What’s Right Under Your Nose: How Your Peers Can Help Power Expansion Success

Through our work with companies pursuing ambitious expansion initiatives, we’ve recognized a simple yet vital best practice shared by the most successful ones: a commitment to understanding the challenges and common missteps of expansion before ever even starting. And while every international growth plan is unique, this practice delivers a competitive boost. It’s an overlooked form of […]

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Our First Five Years — An Open Letter to My Team, Clients, Partners and the Blueback Global Family

My ‘a-ha’ moment It is 2007 and Steve Jobs had just unveiled the first iPhone. His description was provocative and groundbreaking: “an iPod, a phone, and an internet communicator.” I remember being awestruck. And thereafter wrestled over the fate of my trusty Palm Treo smartphone. That functional Qwerty keyboard had helped me punch out thousands […]

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Expand your Business Internationally – Follow This Path to Properly Plan International Expansion

Our population has become increasingly mobile and globalized. Internet access is ubiquitous, with most people carrying around mini-computers in their pockets. There are predictions that by 2020, emerging international markets will be the new global leaders, particularly Brazil, Russia, India, and China. The opportunity to communicate and trade with people around the world has never been so […]

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